What Do You Mean by SEO?

Search engine optimization, or SEO, makes changes to your website to best give the proper “clues” to the search engine spider (predominantly the Google search engine spider) when it crawls your website. The better clues you give the spider (for instance, water damage restoration Dallas or commercial contractor Franklin TN), the better your rankings in the search results.

SEO is as much art as science - knowing what specific search terms someone shopping for a contractor is using and them making changes in regards to the text on the page, the webpage url text, what title tag to call the webpage, and many other specific factors help give the right clues.

In addition to changes on your website, there is what is called “off page” seo, which is about optimizing other websites, directories, and listing services Google looks at to determine how authoritative your website is. Knowing what factors Google looks at, and then making those changes “off page” is crucial in outranking your competitors.

There is also what is referred to as “local seo” - the seo optimization of your Google Business page and Google Maps primarily - that will help you rank highly in these areas. These can be very important incoming lead sources when seo’d properly.

We have seo optimized hundreds of webpages for contractors and builders and have learned through trial and error what changes/tweaks/inputs are necessary to outrank other webpages. We will be happy to share some live results of seo campaigns we manage for other contractors and builders so you can see firsthand the quality of seo services we provide.

Google changes often what they place emphasis on in showing one webpage higher in the search results than another - having a professional seo specialist staying on top of your website seo optimization is critical if you want consistent incoming leads each and every month.